The Growth team will now send quarterly reports to keep you in the loop. Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work.

If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.

Growth features are currently configurable at Special:EditGrowthConfig. This quarter we are working on making Community Configuration accessible for other MediaWiki developers while also moving Growth feature configuration to the new CommunityConfiguration extension.

An early version of Community Configuration can be tested at Spanish Beta Wikipedia. We plan to release the new Community Configuration extension to pilot wikis (Arabic and Spanish Wikipedia) in early May, 2024. The first non-Growth team feature to utilize Community Configuration will be Automoderator.

In parallel with the development, the Growth team will propose Community Configuration usage guidelines, Community Configuration design guidelines, and provide technical documentation.

Add a Image experiment analysis results

The Growth team conducted an experiment to assess the impact of the “Add an Image” structured task on the Newcomer Homepage's "Suggested Edits" module. This analysis finds that the Add an Image structured task leads to an increase in newcomer participation on the mobile web platform, particularly by making constructive (non-reverted) article edits:

• The likelihood that mobile web newcomers make their first article edit (+17.0% over baseline)
• The likelihood that they are retained as newcomers (+24.3% over baseline)
• The number of edits they make during their first two weeks on the wiki (+21.8% over baseline)
• A lower probability of the newcomers' edits will be reverted (-3.3% over baseline).

Personalized praise experiment results

This feature was developed for Mentors as part of the Growth team's Positive Reinforcement project. When A/B testing on Spanish Wikipedia, we found no significant impact on retention, but we found a significant positive impact on newcomer productivity. However, we concluded that the results weren’t positive enough to justify the time investment from Mentors. We plan to discuss this feature with our pilot wikis, and consider further improvements before scaling this feature further. Meanwhile, communities willing to test the feature can ask to have it deployed. (T361763)

English donors encouraged to try editing

As in previous years, donors were directed to a Thank you page after donation (example). However, this year we tested a new “Try editing Wikipedia,” call to action on the Thank You page. This call to action linked to a unique account creation page. From this account creation page we were able to track Registrations and Activation (editing for the first time). During the English banner campaign, the Donor Thank you page led to 4,398 new accounts, and 441 of those accounts went on to constructively edit within 24 hours. (T352900)

Annual Plan

The Growth team and the Editing team will work on the WE1.2 Key Result in the coming fiscal year. We will start initial discussions with communities soon to help finalize our plans. (T361657)

Newcomer Homepage Community Updates module

We plan to A/B test adding a new Community Configurable module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We are early in the planning phase of this project that will take place first at our pilot wikis and wikis volunteering. We welcome community feedback on initial designs and plans, in any language at our project talk page.

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The Growth team released Community Configuration at all Wikipedias. You can access it at Special:CommunityConfiguration.

This new special page replaces Special:EditGrowthConfig. For now, all Growth features can be configured using Community Configuration. Configuration for AutoModerator (T365046) and other features will be available in the future.

You can help with translations. The interface translation is done at Translatewiki.net. You can also help translate the documentation.

If you attend Wikimania 2024, please join us for the session about Community configuration's future!

Newcomer Homepage Community Updates module

We will add a new Community Configurable module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We have released a simple version available to beta wikis. We will conduct an A/B test at our pilot wikis using the new Metrics Platform. We still welcome community feedback on initial designs and plans, in any language at our project talk page.

Increase constructive activation on mobile

As part of the Growth team 2024/2025 Annual Plan, the Growth team will explore various ways to increase the percentage of newcomers who successfully start editing.

Editing a Wikipedia page requires too much context and patience. It means many trial and error for newcomers to contribute, meaning a steeper learning curve and potential discouraging reverts. To support a new generation of volunteers, we will increase the number and availability of smaller, structured, and more task-specific editing workflows (E.g. Edit Check and Structured Tasks). The Growth team will primarily focus on Structured Tasks, while working closely with the Editing team to ensure our work integrates well with Edit Check.

Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work. If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.

Growth team's newsletter prepared by the Growth team and posted by bot • Give feedback • Subscribe or unsubscribe.